Learn SEO Analytics That Actually Works
We teach practical SEO analytics that you can use immediately. No theory overload. No vague advice. Just data-driven methods that help you track performance, identify opportunities, and make better decisions about your content and visibility strategy.
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How The Program Works
Three levels designed to match where you are now and take you where you need to go. Each builds on the previous one, but you can start wherever makes sense for your current skills.
Analytics Basics
6 weeks • Group sessions
Start with the fundamentals of SEO measurement. You'll learn which metrics actually matter, how to set up tracking properly, and how to read the data without getting overwhelmed by numbers that don't help you make decisions.
- Google Analytics setup
- Search Console integration
- Keyword tracking methods
- Traffic pattern analysis
- Basic reporting templates
- Goal configuration
Data Interpretation
8 weeks • Mixed format
Move beyond just collecting data to actually understanding what it tells you. This level covers competitor analysis, identifying content gaps, spotting ranking opportunities, and using analytics to guide your content strategy rather than just report on it.
- Competitor benchmarking
- Content performance audit
- Conversion funnel analysis
- Custom dashboard creation
- Ranking factor correlation
- Technical SEO metrics
Strategic Analysis
10 weeks • Individual coaching
Apply analytics to real strategic decisions. Work with forecasting models, advanced segmentation, attribution analysis, and ROI calculation. This level focuses on using data to predict outcomes and justify investments in SEO initiatives.
- Predictive modeling
- Attribution mapping
- ROI calculation frameworks
- API integration methods
- Automated reporting systems
- Executive-level presentations
Who Teaches This
Three practitioners who've spent years working with SEO data across different industries. They teach the methods they actually use in their work, not textbook theory. Each brings specific expertise from different contexts where analytics drives real business decisions.
Annika Bergström
Technical SEO Analytics
Spent eight years analyzing site performance for e-commerce platforms. Specializes in diagnosing technical issues through data patterns and building monitoring systems that catch problems early.
Nadia Okafor
Content Performance Analysis
Works with publishers analyzing what content drives engagement and conversions. Teaches methods for connecting analytics insights to editorial decisions and measuring content ROI accurately.
Esme Thibault
Strategic SEO Measurement
Focuses on using analytics for forecasting and budget planning in competitive markets. Brings experience from agency work where data justifies every recommendation and predicts campaign outcomes.
Ready To Understand Your SEO Data?
- Live sessions with working practitioners
- Real datasets to practice with
- Templates you can use after the program
- Individual feedback on your analysis
